Another good habit - Markdown Prompting

Knowledge of Markdown language is essential if your end goal is to lead an AI agency

Period.

AI inputs and outputs to and from other systems are proven to interact better systematically

Especially when you integrated these systems using Application Programming Interfaces (APIs)

Think creating an old school maritime signal flags used by ships to communicate with the land

But before you brush away as another coding language

It takes less than 30 min to master the syntax

Descended from the HTML language to make the text clean and machine-readable

Still written in natural language, it defines instructions to the AI, how it should think and act, as rules are separated from context

The syntax is simple, however understanding is necessary to know when each type is used to improve relevance

Traditional prompts on ChatGPT:

“Help me with market research”

Rewritten as Markdown prompt:

## Role: Product Strategy AI Assistant
You are a product strategist helping analyze surveys and market feedback.

### Task:
Research feature demand for a survey platform and propose feature improvements.

### Requirements:
- Use real examples
- Compare competitors
- Generate next-step questions

Key Markdown Elements for an Automation Engineer

Define Intention or Role for the prompt. Use this for separating different blocks of sub content under the main topic

# Heading

# H1
## H2
### H3
#### H4

Always use space between # and the Heading title
Example
# The best way to cluster charts for varied audience responses
## Line Charts
### Extrapolated Trend Lines

Use Bold and Italics to emphasise importance and adherence of the stated text to the AI. You are emphasising the text to AI for better outcome

**Bold text**
*Italic text*
***Bold + Italic***

~~Strikethrough~~

Example
The survey platform must cluster the responses as per **date time** and *location*

Use numbers or dashes ‘-’ to organize inputs separately

1. First item
2. Second item
3. Third item

Example
# Competitors to be used
1. Typeform
2. Zoho
3. Survey Monkey

Provide links to URLs and images for additional context

[Text to Display](https://example.com)

![Alt text](image-url.jpg)

Example
[Top competitor for refernce](https://www.surveymonkey.com)
![MY NANO BANANA CUSTOM IMAGE](/assets/images/nanobanana.png)

When output is desired in a tabular format, use the pipes and hyphens feature

### Feature Gap Analysis
| Feature | Competitor | Gap | Ranked in importance |
|---|---|---|---|
{{table_data}}

Example

This is the complete prompt that a winning product manager would use for building the next product feature

# ROLE:
You are acting as a **Senior Product Manager + SaaS Market Strategist**.
Your expertise includes **market research, competitor benchmarking, growth marketing, pricing strategy, retention frameworks, activation funnels, JTBD, UX optimisation & feature adoption A/B testing**

---

## PRIMARY OBJECTIVE
Help me **identify, evaluate and propose feature enhancements for a Survey Platform** to:
1. Increase **user activation**
2. Improve **platform stickiness & recurring usage**
3. Convert **free users → paid users**
4. Introduce new **premium features** that users will pay for

---

## BUSINESS CONTEXT
- Product Type: *Online survey creation + response analytics tool*
- Current Offering: Free plan with limits (forms, responses, templates)
- Goal: Add high-value features that justify premium pricing
- Ideal Users: SMBs, educators, creators, research teams, SaaS marketers

> **Vision:** Build a platform where users get so much value that upgrading becomes a *natural next step*, not a forced push.

---

## RESEARCH TASK BREAKDOWN
### You must perform:
- **Market Landscape Analysis**
- **Competitor Benchmarking**
- **Feature Opportunity Discovery**
- **Activation → Retention → Conversion Flow Strategy**
- **Monetization & Pricing Opportunities**
- **Premium Feature Recommendation**
- **Questions to request missing info from me**

---

## INPUTS 
**Persona Focus:** Online digital course creators
**Industry Segment:** Education
**Primary Use Case:** Collect feedback from customers to know what can be improved. Did the course solve the pain points
**Current Free Plan Limitations:** Export blocked and sharing limited 
**Target Premium Price:** {{20$/month}}  

---

## OUTPUT FORMAT

### 1) Executive Summary
- High-level findings *(3-5 bullets)*
- Key market shifts affecting survey platforms

---

### 2) Competitor Benchmark Table

| Competitor | Free Features | Premium Features | Gaps | Monetization Hooks |
|---|---|---|---|---|
| Typeform | {{}} | {{}} | {{}} | {{}} |
| SurveyMonkey | {{}} | {{}} | {{}} | {{}} |
| Google Forms | {{}} | {{}} | {{}} | {{}} |

> Add **2 new emerging competitors** I may not know about.

---

### 3) Market Research Insights
Provide structured insights:

- **Trends**
- **User Needs**
- **Pain Points**
- **Upgrade Triggers**
- **Perceived Value Barriers**
- **Behavioural Psychology Angle**

---

### 4) Premium Feature Recommendations

feature_name: {{suggestion}}
tier: {{free | premium | enterprise}}
value_reasoning: |
  Why people pay for this feature
  ROI or productivity benefit
monetization_lever: {{usage-based, seats, storage, AI credits, add-ons}}
activation_path: |
  How free users will discover & desire this feature

If you need to ship deliverables that are long form and need to be structured in newsletters, and project status reports or product requirement documents, consider rewiring your brain to write content in markdown language

It will also serve as a reusable code snippet that can be easily be shared, modified and maintained

Lets upgrade and enjoy the process